\\ AGENCY MANIFESTO \\
BRTN exists because we believe brands are built through culture, meaning and human connection rather than surface or spectacle. Hospitality is our language, our reference point and our responsibility. It shapes how we think, how we work and how we serve. At BRTN, brand strategy is a shared ambition for excellence and a discipline always in service of our clients’ businesses and their long-term performance.
BRTN is entrepreneurial by nature. We value initiative, courage and the willingness to explore new ideas. Creativity at BRTN is not a privilege; it is a responsibility. With empowerment comes commitment, professionalism and discipline. We take ownership of our work, because our clients trust us with their brands and their ambitions.
Our strength comes from our people, whatever their role, seniority or location. We nurture a family spirit built on trust, respect and generosity. Excellence emerges from collective commitment. Every voice counts because the best ideas emerge when people feel safe to speak, free to create and encouraged to challenge. Each employee and consultant contributes directly to client satisfaction and the firm’s reputation. We believe in going from good to great, constantly refining our processes, evolving our methodology and questioning our assumptions.
We care deeply about our clients and choose them carefully. Partnership matters to us and we work best with those who share our belief that branding must be meaningful, rigorous and transformative. We listen before we speak. We anticipate rather than react. We pay attention to details, because details are what create lasting value. We act with sincerity, honesty and responsibility, always seeking to build long-term value rather than short-term effect.
We work across countries, cultures and contexts, and see diversity as a source of constant enrichment. Every project is an opportunity to learn about our industry, our clients and the constantly evolving preferences of the end consumers. Curiosity, openness and humility guide our approach.
The BRTN manifesto is a standard we uphold every day. It binds us together and shapes how we work.
Fabrice Burtin
BRTN founder and Managing Director