A BRAND STRATEGY COMPANY DRIVING BUSINESS PERFORMANCE
Great brands inspire customers, employees and investors. They impact the way we live, work and consume.
BRTN creates visionary and transformative brands as platforms for companies to achieve their business goals, infuse positive change and increase asset value.
BRTN Brand Strategy created The Halcyon Private Isles Maldives brand in 2025 ahead of the resort full rebranding as an Autograph Collection by Marriott on 1 November 2025.
The Halcyon Private Isles Maldives is a journey back to a carefree era of elegance and exploration. Inspired by the adventures of Victorian archaeologist Harry Charles Purvis Bell, this awe-inspiring, ultra-luxe retreat immerses guests in the timeless, enchanting sophistication that once defined The Máldive Islands.
BRANDING INSIGHTS
THE MYTHS AND TRUTHS ABOUT THE INDIAN TRAVELLER - MAY 2026
India is often described as a rising travel powerhouse. But the real truth is more textured. Beneath the headlines sits a traveller shaped by multigenerational dynamics, digital behaviours, financial reality, cultural pride, and an increasingly influential Gen Z lens. Together, these threads form a living tapestry; one that is constantly shifting, stretching, and being rewoven by the world’s youngest major population. This white paper unpacks the myths that persist about Indian travellers and the truths that are actually shaping their choices; from how families plan trips, to how young Indians spend, to what global brands must rethink in order to win both the domestic and outbound Indian traveller of tomorrow.