OUR TEAM

A dynamic blend of culturally diverse professionals, each bringing unique perspectives and expertise to the table. With backgrounds spanning strategy, creative design, and brand development, the team unite global insights with local relevance.

MANAGING DIRECTOR

Creative and passionate about building customer-centric brands in the hospitality and lifestyle sectors, Fabrice founded BRTN to develop transformative brand platforms that drive sustainable business performance. As Managing Director, he leads the firm’s strategic direction, client partnerships and growth agenda. With extensive international experience, he oversees end-to-end brand development, helping organisations clarify their positioning, unlock value and deliver commercially effective brand solutions across markets.

Fabrice Burtin

EXECUTIVE DIRECTOR CREATIVE STRATEGY

Orion is Executive Director, Creative Strategy at BRTN, leading the intersection of insight, creativity and brand thinking. He shapes distinctive strategic platforms that inspire compelling ideas and meaningful brand experiences. With a strong ability to connect cultural trends with business ambition, Orion ensures creative direction is both visionary and grounded. His work helps brands stand out, stay relevant and build lasting emotional connections across diverse audiences and markets.

Orion Ray-Jones

CREATIVE DIRECTOR

Nataya leads the creative vision across hospitality and lifestyle brands. A Thai national, she combines cultural sensitivity with strategic rigour and a refined aesthetic eye. Her work translates deep brand thinking into distinctive identities, experiences and narratives that feel contemporary, relevant and commercially powerful across global markets.

Nataya Brahmacupta

ART DIRECTOR

David is an art director with over 20 years of experience executing innovative campaigns, design strategy and multimedia projects. Experience ranging from small start-ups to large-scale international corporations to develop and maintain innovative brand identities, magazines and websites.

David Hackett

SENIOR BRAND STRATEGIST

With over a decade of experience in hospitality, wellness, and brand strategy, Ankeeta specialises in shaping luxury guest experiences through thoughtful storytelling, operational insight, and marketing communications. From conceptualising hotels and resorts to positioning global hotel brands, Ankeeta offers a versatile skill set with a deep understanding of hospitality and luxury.

Ankeeta Sekhri

BRAND STRATEGIST

Mai is a Thai-born brand strategist who grew up between Bangkok and New York, bringing a unique East-meets-West perspective to her work. With a sharp eye for cultural nuance and storytelling, she crafts compelling brand strategies that resonate globally while staying rooted in authenticity.

Mai Chatikanonda

SENIOR BRAND STRATEGIST

Monique Youngyuen is a Senior Brand Strategist at BRTN. A Thai national, she brings a refined design sensibility and a sharp eye for crafting distinctive guest experiences. Her work blends cultural insight, creativity and strategic rigour to develop unique, future-facing brand strategies for hospitality, lifestyle and emerging brands with clarity, elegance and purpose globally today.

Monique Youngyuen

CONTENT STRATEGIST

With over 12 years of experience in marketing and communications, Rashida specialises in copywriting and creating impactful content strategies. Her diverse background working with brands across travel, lifestyle, beauty, business, finance, and technology sectors allows her to craft compelling content narratives tailored to the audience. As a detail-oriented editor and writer, she brings a meticulous approach and ability to connect with readers through heartfelt language.

Rashida Arsiwala

OUR AGENCY MANIFESTO

Commercial Partners

BRTN has proudly built a network of trusted partners to provide a complete suite of solutions for our international clients.

A managed alliance for international excellence

Andre Wiringa

Start Reverse transforms customers into life time fans through internal employee (brand) engagement and development of EPIC Leadership using a proprietary reverse thinking methodology

Philip Schaetz

Cube optimizes revenue, commercial and distribution strategies for the travel and hospitality industries via a data and insights driven methodology

Gert Noordzy

Northside Consulting; a boutique consulting firm, specializing in new hotel opening processes and Organizational Project Management for the hospitality industry. Pre-opening support for new hotel projects and project performance improvement

Fabrice Blondeau

F+B Consulting. With over 30 Years of leadership in Food & Beverage, Fabrice has developed over 400 concepts globally, focusing on Asia-Pacific. Fabrice has had the privilege of working with renowned hospitality giants such as Four Seasons, Hyatt, Raffles, Accor, and Galaxy, to name a few, a testament to his exceptional professional background.

Elena Apiou

Faire. Interior design strategy, direction and management. Collaborating with architects and interior designers for cohesive vision and stories, Faire’s process is a catalyst for transformation and increment of asset value.