A BRAND STRATEGY COMPANY DRIVING BUSINESS PERFORMANCE
Great brands inspire customers, employees and investors. They impact the way we live, work and consume.
BRTN creates visionary and transformative brands as platforms for companies to achieve their business goals, infuse positive change and increase asset value.
Highlight
BRTN Brand Strategy created The Halcyon Private Isles Maldives brand in 2025 ahead of the resort full rebranding as an Autograph Collection by Marriott on 1 November 2025.
The Halcyon Private Isles Maldives is a journey back to a carefree era of elegance and exploration. Inspired by the adventures of Victorian archaeologist Harry Charles Purvis Bell, this awe-inspiring, ultra-luxe retreat immerses guests in the timeless, enchanting sophistication that once defined The Máldive Islands.
BRANDING INSIGHTS
THE NEW GENERATION PARADIGM SHIFT - JUNE 2025
As the world changes digitally and socially, BRTN’s The New Generation Paradigm Shift report looks at how the Generation Z is reshaping what consumers expect. This generation, driven by an exceptional energy, is propelling major shifts in the market, bringing both challenges and exciting opportunities for businesses.
The report identifies specific opportunities within the hospitality and lifestyle sectors, offering practical insights into how these industries can innovate, refine brand experiences, and establish meaningful connections with the next generation.
BEHIND THE SCENE - THE STORY BEHIND THE CREATION OF SIX & SIX PRIVATE ISLANDS
The Maldives, with its unparalleled natural beauty and reputation for exclusivity, has long been a beacon for luxury travellers. However, as a destination, it finds itself at a pivotal juncture, with iconic global brands entering the market and reshaping the landscape. At BRTN, we saw this as an extraordinary opportunity—not to compete with the existing players but to redefine what luxury lifestyle hospitality could mean for this one-of-a-kind destination. Daring to step outside the traditional luxury mould.
From the moment we embarked on this journey, we understood the magnitude of what we were creating. Six & Six Private Islands isn’t just another name in the luxury travel space. It’s a philosophy, a vision, and an answer to what the Maldives truly needs: hospitality experiences that are deeply rooted in the destination, that celebrate individuality, and that offer travellers something far more profound than luxury for luxury’s sake.