COMPANY MANIFESTO
BRTN exists because we believe brands are not built through surface or spectacle, but through culture, meaning and human connection. Hospitality is our language, our reference point and our responsibility. It shapes how we think, how we work and how we serve. Brand strategy at BRTN is a human adventure and a shared ambition for excellence, always in service of our clients’ business and their long-term performance.
Our strength comes from our people, whatever their role, seniority or location. We nurture a family spirit built on trust, respect and generosity. Every voice counts because the best ideas emerge when people feel safe to speak, free to create and encouraged to challenge.
BRTN is entrepreneurial by nature. We value initiative, courage and the willingness to explore new ideas. We encourage our people to try, to learn, and sometimes to fail, because progress is never linear. Creativity at BRTN is not a privilege; it is a responsibility. With freedom comes commitment, professionalism and discipline. We are serious about what we do because our clients trust us with their brands, their ambitions and their futures. We therefore take responsibility, stay close to the work, and remain fully involved in every project we undertake.
We work across countries, cultures and contexts, and we see diversity as a source of enrichment. Every project is an opportunity to learn about how the world is evolving and about the industry. Working with different cultures makes us better strategists and better human beings. Curiosity, openness and humility guide our approach.
We care deeply about our clients and choose them carefully. Partnership matters to us. We work best with those who share our belief that branding must be meaningful, rigorous and transformative. We listen before we speak. We anticipate rather than react. We pay attention to details, because details are what make all the difference. We act with sincerity, honesty and responsibility, always seeking to build long-term value rather than short-term effect.
At BRTN, each employee and consultant contributes directly to client satisfaction and the firm’s reputation. Excellence is never the result of one individual but emerges from collective commitment. We believe in going from good to great, constantly refining our processes, evolving our methodology and questioning our assumptions.
Above all, we believe that brands are about trust earned over time, experiences lived rather than promised, and cultures that are felt rather than explained. The BRTN manifesto is a standard we uphold every day. It binds us together, guides our decisions, and shapes how we work.
Fabrice Burtin
BRTN founder and Managing Director