SERVICES

BRTN partners with lifestyle and hospitality businesses to define their brand strategy and seamlessly bring it to life across all touchpoints—operationally, experientially, and commercially. Driving performance.

  • Your company vision and goals in a roadmap as a foundation for your brand strategy

    Product portfolio and segmentation. Geographies and footprint goals. Operating and revenue models. Positioning strategy. Customer profile analysis. White space optimisation.

  • Defining your brand to support your business objectives, as a seamless experience across touch-points

    Brand proposition and architecture. Brand positioning and essence. Brand story. Naming strategy.

  • Bringing the brand to life visually

    Brand identity and guidelines. Roll-out across operational touch-points and marketing tools. Photography. Moving images. Brand management.

  • Mapping the customer journey

    Emotional and practical benefits. Experience and service differentiators. Identify key moments that define the customer experience. Brand signatures and touchpoints. Interior design brief. Brand localisation.

  • Driving performance

    Implementation of the brand driving performance, customer acquisition and employee engagement. Brand awareness and partnerships. Optimise conversion, top-line revenue and loyalty.

Business roadmap

Branding agency brand strategy design marketing

Your company vision and goals in a roadmap as a foundation for your brand strategy

Product portfolio and segmentation. Geographies and footprint goals. Operating and revenue models. Positioning strategy. Customer profile analysis. White space optimisation.

Brand strategy

Brand strategy brtn design branding marketing

Defining your brand to support your business objectives, as a seamless experience across touch-points

Brand proposition and architecture. Brand positioning and essence. Brand story. Naming strategy.

Visual expression

Bringing the brand to life visually

Brand identity and guidelines. Roll-out across operational touch-points and marketing tools. Photography. Moving images. Brand management.

Customer experience

Customer experience branding brand signatures

Mapping the customer journey

Emotional and practical benefits. Experience and service differentiators. Identify key moments that define the customer experience. Brand signatures and touchpoints. Interior design brief. Brand localisation.

Marketing activation

Driving performance

Implementation of the brand driving performance, customer acquisition and employee engagement. Brand awareness and partnerships. Optimise conversion, top-line revenue and loyalty.

RESTAURANTS & BARS

Research and strategy

Thorough analysis of the customers profile, consumer trends, competitive landscape and addressable market to ensure the outlet is best positioned and equipped for commercial success. Strategic brand roadmap and implementation plan to drive consistency of activities.

Concept development

Ideation and conceptualization, where the vision, theme, and unique selling proposition are defined. Interiors mood boards, menu development and operational planning to bring the concept to life creating a memorable dining experience.

Zoning and circulation

Planning of different areas within the space, such as dining areas, bar sections, waiting areas, and kitchen zones, to optimize functionality and create a pleasant environment considering factors like seating capacity, customer flow to ensure efficient operations and a smooth customer experience.

Interior design

Conceptualization of the space, seating arrangements, lighting, and overall ambiance. Selection of furniture, fixtures, colours, materials, and decorative elements to create a cohesive and visually appealing environment that aligns with the restaurant's concept and brand.

Branding

Brand identity, including outlet naming, logo mark, brand messaging, visual elements, and tone of voice that encapsulate the strategy and concept.

Holistic identity

Brand activation across all operational and commercial touch-points for a seamless branded customer experience. Executions may include uniforms, menus, amenities, signages, advertising formats, social media strategy.

- In partnership with F+B Consulting -