BRTN developed a comprehensive brand strategy and visual identity to integrate The Fern Hotels and Resorts’ network in India into the new Series by Marriott by Marriott International brand, making it the new brand’s first launch partner. The strategy and visual identity articulate a cohesive and distinctive positioning tailored to The Fern’s unique concept while supporting its marketing efforts. The detailed guidelines establish a strong brand proposition that is both locally relevant to the Indian market and aligned with the vision of Series by Marriott.